#cannabisindustry – “According to a recent Headset analysis, from March 2019 to April 2022, Flower market share dropped from 78.8% to 42.5% in Canada, and 41% to 40.4% in the U.S. Regardless, flower sales are twice as large as the next highest grossing categories, which are pre-rolls in Canada and vapor pens in the U.S. At the same time, the price of flower is decreasing in both countries. From January 2021 to March 2022, the average EQ price of flower in the U.S. dropped by -22% and -17% in Canada.

Retailers should use category, pricing, and discounting data when planning their assortment and marketing strategies, and brands should use this data when thinking about what types of products to make, the competitive landscape and how to price those products, especially given categories like flower are more saturated than, say, topicals.”